SoFit — Fit is Fab · with Disha Patani
For SoFit · delivered through an agency partner
The brief
The brief for "Fit is Fab · with Disha Patani" called for the polish of a big-budget shoot on a production timeline built for digital-first launches rather than months-long shoots — visuals strong enough to anchor a full campaign across broadcast, digital and social.
Our approach
We approached "Fit is Fab · with Disha Patani" as a motion-first campaign film — building the storyboard and style frames first, then producing the animation, typography and sound design as one continuous system so the film cuts down cleanly into shorter social edits without losing its identity.
Delivered
The final film was delivered as part of SoFit's broader launch campaign, combining 2D motion design and animation with a turnaround built for real-world deadlines — from first storyboard to broadcast-ready masters in one continuous production pipeline.
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