Sony SAB TV — Tenali Rama 360
For Sony SAB TV · delivered through an agency partner
The brief
The brief for "Tenali Rama 360" called for the polish of a big-budget shoot on a production timeline built for digital-first launches rather than months-long shoots — visuals strong enough to anchor a full experience campaign across broadcast, digital and social.
Our approach
We produced "Tenali Rama 360" as an immersive 360° piece, planning blocking and audio specifically for a format where the viewer controls the camera — which meant designing every scene to reward looking around, not just watching straight ahead.
Delivered
The final film was delivered as part of Sony SAB TV's broader launch campaign, combining 360° and immersive production with a turnaround built for real-world deadlines — from first storyboard to broadcast-ready masters in one continuous production pipeline.
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