Xiaomi — Xiaomi Notebook Pro
For Xiaomi · delivered through an agency partner
The brief
The brief for "Xiaomi Notebook Pro" called for the polish of a big-budget shoot on a production timeline built for digital-first launches rather than months-long shoots — visuals strong enough to anchor a full product campaign across broadcast, digital and social.
Our approach
Our team built the piece around photoreal 3D and CGI — modelling, lighting and rendering the Xiaomi product to hold up in extreme close-up, then compositing it into live-action-grade environments. Every material, reflection and camera move was tuned so the CG reads as real on any screen size.
Delivered
The final film was delivered as part of Xiaomi's broader launch campaign, combining CG, 3D animation and compositing with a turnaround built for real-world deadlines — from first storyboard to broadcast-ready masters in one continuous production pipeline.
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