Service 02

Motion

Launch films, explainers, motion graphics and social-native content — built for the platforms they actually run on.

What this covers

Motion is the bulk of what most campaigns actually ship. A launch rarely needs one film — it needs a hero cut, a set of shorter versions, verticals for feeds, a six-second pre-roll, and something that still works with the sound off. We build all of it as one system rather than as a hero film followed by a scramble for everything else.

That spans 2D motion design and kinetic type through to character-led explainers and full product launch films. Where a shot needs photoreal product accuracy, it moves into CG & VFX and comes back into the edit — same team, same timeline.

What you get

Most briefs draw on some combination of these four.

Launch filmsThe hero piece, cut for broadcast, digital or both, with the campaign's full deliverable list planned from the start.

Motion graphics2D design in motion: type, transitions, data, infographics and brand device work.

ExplainersNarrative pieces that make a product or service legible in sixty seconds without a voiceover doing all the work.

Social contentVertical-first edits designed for muted autoplay and a three-second window.

Built for where it plays

Diagram showing one hero film adapted into five platform aspect ratios

One film, planned from the start as the set of formats the campaign actually needs.

A film that works in a boardroom and a film that works in a feed are different edits, not the same edit cropped. Feed content has to survive being muted, being vertical, and being scrolled past — which means the message lands in the first three seconds or it doesn't land at all.

So the framing decisions get made once, for every ratio, at storyboard stage. Safe areas are planned, key action stays inside the vertical crop, and captions are designed rather than bolted on. The alternative is thirty assets where twenty-nine are compromises.

One shoot, thirty assets

Vertical social video playing with captions on a phone held in one hand

Most of the audience meets the campaign here — vertical, muted, mid-scroll.

The economics of a campaign usually turn on how far one production stretches. A single shoot or build can carry the hero film, the cutdowns, the platform verticals, the pre-rolls and the always-on content for months — but only if the deliverable list exists before anything is made.

We plan that list with you at the brief stage: what runs where, for how long, in what ratio, with what end-card. It's an unglamorous conversation that routinely saves more budget than any production decision that follows it.

How it runs

Boards and style frames first — usually out of Design — so the look is agreed before animation starts. Then animatic, then full animation, then grade and sound. You see it at each stage, and revisions get cheaper the earlier they happen.

Delivery covers every format and spec the campaign needs: broadcast masters, digital, OOH loops, and the full set of social ratios with captions burned in where the platform needs them.